A four-part live series with Ahold Delhaize USA brands buyers
In the Room
Local brand buyers review real founder materials on camera and tell you exactly what they look at, what they skip, and what makes them stop.
Hosted by Tia Ellis, buyer meeting expert.
- August to December 2026
- Live on Zoom
- No cost
Why this series exists
You know the drill. You email buyers and hear nothing. You pay for the booth, and they walk past. You finally get a meeting, it goes fine, and then silence. No PO, no feedback, no idea what went wrong.
Here's the problem: the only people who know why your pitch isn't landing are buyers. And unless you have a meeting, buyers don't give feedback. They just say no, or say nothing.
This series fixes that.
We've partnered with Ahold Delhaize USA, the parent of leading U.S. omnichannel grocery brands Food Lion, The GIANT Company, Giant Food, Hannaford, and Stop & Shop, to put local brand buyers in front of you, live. They review real founder materials on camera and tell you exactly what they look at, what they skip, and what makes them stop.
And here's the part to read twice: every founder who submits will have their product information shared with participating Ahold Delhaize USA brands, whether or not they're selected for a live review. That's an opportunity to put your brand in front of buyers across 2,000+ stores on the East Coast. While being shared does not guarantee a business relationship, product placement, or future opportunity with Ahold Delhaize USA brands, it does mean your brand gets additional visibility beyond the live workshop.
Apply once, you're in for all four
Not selected as a showcase brand in one session? You're automatically in the running for the rest.
- Aug17
Part 1
The pitch deck + buyer psychology
August 17, 2026 at 11 AM CST.
- Sep15
Part 2
The sell sheet
September 15, 2026 at 1 PM CST.
- Oct19
Part 3
The 90-second pitch
October 19, 2026 at 1 PM CST.
- Dec2
Part 4
Ask the buyer
December 2, 2026 at 1 PM CST.
Save your seat
CPG brands only. The application takes two minutes, and it covers all four sessions.
Every founder who submits will have their product information shared with participating Ahold Delhaize USA brands, whether or not they're selected for a live review. Being shared does not guarantee a business relationship, product placement, or future opportunity with Ahold Delhaize USA brands.
Who this is for
You run a CPG brand and want your products in front of buyers across 2,000+ East Coast stores.
You are done pitching into silence and want to hear what buyers actually look at.
You want real feedback on your pitch deck, sell sheet, or 90-second pitch.
Get in the room
You can spend the next year chasing a buyer's attention, or join us for four hours in the room with four of them.